Take a behind-the-scenes look at Ford’s lowered ambitions for its electric cars. A new perspective on the evolution of the automobile market is coming!
Ford’s electric cars losing momentum
For several years, Ford has announced its intention to become entirely electric by offering only electric cars on the European market by 2030. However, the American brand is now forced to scale back its ambitions.
Demand for Ford’s electric cars hasn’t been as strong as expected, prompting it to continue offering models with internal combustion engines after 2030. Martin Sander, head of Ford’s passenger car business in Europe, explains that in the event of strong demand for plug-in hybrid vehicles, the manufacturer will also offer them.
The reasons for this turnaround
Ford still believes in the electric car, but recognizes that demand has not been as high as anticipated. The brand currently offers few electric models on the European market, and its flagship, the Mustang Mach-E, does not directly meet consumer expectations. In addition, it faces fierce competition, particularly with the Tesla Model Y, whose attractive prices have made it successful.
To remedy this situation, Ford plans to launch new, more compact and affordable electric models, such as the Explorer compact SUV and the Puma Gen-E city SUV. The objective is to offer electric vehicles adapted to the needs and expectations of European consumers.
Technological advances in the field of electric cars
The American brand therefore remains convinced of the future of the electric car and remains at the forefront of technological advances in this area. Ford is making significant efforts to develop cutting-edge technologies, improve battery range and reduce production costs.
These innovations will make it possible to create electric cars that are increasingly efficient, accessible and attractive to consumers. Ford is committed to meeting the needs of European motorists by offering environmentally friendly vehicles, without neglecting the benefits of internal combustion engines when demand is there.
The Ford brand is lowering its ambitions for electric cars, due to lower demand than expected. However, this does not call into question its confidence in the future of electric mobility. Ford plans to launch new electric models more suited to the needs of European consumers, while continuing to offer vehicles equipped with internal combustion engines in case of high demand.
Source: www.lesnumeriques.com